A data foundation analytics and AI can trust.
Your numbers live in ad platforms, stores, marketplaces, CRMs, finance tools and a few spreadsheets. We connect them, clean them, reconcile them and model them into one governed platform, on BigQuery, Snowflake, PostgreSQL or the warehouse that fits you, built with Claude Code so a new source is a days-long job rather than a project.
Built with Claude Code in your own cloud accounts wherever practical, so you own the platform and the pipelines end to end.
Turn fragmented operational data into a foundation analytics and AI can trust.
Your numbers live in ad platforms, stores, marketplaces, CRMs, finance tools and a few spreadsheets. We connect them, clean them, reconcile them and model them into one governed platform, on BigQuery, Snowflake, PostgreSQL or the warehouse that fits you, built with Claude Code so a new source is a days-long job rather than a project.
Data scattered across systems
Every platform holds a piece of the story and nobody sees all of it.
Pipelines that break silently
A source changes its API and data quietly stops flowing until a report looks wrong.
Numbers that never reconcile
GA4 versus orders, ads versus CRM, settlements versus the bank — all different.
Spreadsheets doing a warehouse's job
Exports feeding formulas feeding decisions, one broken cell at a time.
Untested data
No checks in place, so bad data reaches dashboards before anyone notices.
AI on a shaky foundation
Assistants and agents are only as reliable as the tables underneath them.
The engineering under everything else
Integrations, pipelines, warehouse, models, reconciliation and governance — the foundation that keeps reporting fast, numbers agreeing, and AI answering from truth.
API & platform integrations
Native connectors where they exist, custom ones where they do not: marketplace APIs, booking platforms, POS systems, internal databases and niche industry tools, each authenticated, rate-limit aware, incremental and monitored.
- 30+ marketing, commerce and CRM sources
- Custom connectors built with Claude Code
- Amazon SP-API and marketplace feeds
- Internal and legacy databases
ETL / ELT pipelines
Scheduled, incremental pipelines that move data reliably into the warehouse, with backfills, automatic retries and duplicate prevention, so a source hiccup never becomes a data gap.
- Scheduled, incremental syncs
- Historical backfills
- Retries and rate-limit handling
- Airbyte, Fivetran, dbt or custom Python
Data warehouse setup
A proper central home for your data, structured for the reporting and AI that sit on top, with history kept, costs controlled and access governed.
- BigQuery, Snowflake or PostgreSQL
- Microsoft Fabric and Supabase
- Schema and partitioning design
- Cost monitoring and tuning
Data modeling & definitions
Raw source data turned into clean, documented models with business logic applied once, so what counts as a lead, an order or revenue is defined a single time and every report inherits it.
- Metrics defined once, reused everywhere
- Dimension and fact modeling
- Version-controlled transformations
- Documentation of every field
Quality, reconciliation & validation
The layer most builds skip and most businesses miss: deduplication, normalisation, and reconciliation of the numbers that should agree, GA4 against backend orders, ad platforms against the CRM, marketplace settlements against the bank.
- Deduplication and standardisation
- Cross-system reconciliation
- Automated freshness and volume checks
- Alerts before bad data reaches a report
Governance, security & scale
Role-based access, PII handling, documentation and clear ownership, in your own cloud accounts wherever practical, so the platform is genuinely yours and stays fast as you grow.
- Role-based access control
- GDPR-aware data handling
- Client-owned accounts and code
- Query and cost optimisation
Built with Claude Code in your own cloud accounts wherever practical, so you own the platform and the pipelines end to end.
What a real foundation makes possible
Data engineering is invisible when it works — and it is what lets everything above it, including any AI, stay fast and trustworthy.
A single source of truth
One governed warehouse that every report, automation and AI agent is built on.
Pipelines that stay up
Scheduled, monitored syncs with retries, backfills and duplicate prevention.
Numbers that finally agree
Cross-system reconciliation as a feature, not an afterthought.
Built faster with Claude Code
Repetitive build work handled by AI, reviewed and owned by our engineers.
Data you can trust
Automated tests catch problems before they reach a decision or an AI answer.
Governed and owned
Role-based access, documentation and cloud accounts you own.
Solutions built for your industry
Every industry has different challenges. We build data, reporting, automation and AI solutions that fit the way your business operates.
Marketing Agencies
Automate client reporting, prove attribution and monitor every account without the manual grind.
- Multi-client reporting automation
- Cross-channel attribution
- Tracking QA across the book
- AI-drafted client commentary
Ecommerce & DTC
Connect store, marketplace, ad and finance data to see true profitability and reliable tracking.
- Contribution margin by SKU
- Server-side conversion tracking
- Marketing tied to revenue
- AI margin and stock alerts
Retail
Bring together sell-through, margins, locations and marketing across every channel.
- Sell-through by channel
- Product and category margins
- Retail and wholesale in one view
- AI demand forecasting
Franchise
Compare every location on consistent numbers, with AI reading the weekly review.
- Location scorecards
- Standardized KPIs
- Roll-up and drill-down
- Underperformance alerts
SaaS
Connect product, marketing, sales and billing into clear growth metrics, plus custom AI features.
- MRR and ARR reporting
- Activation and churn analytics
- CAC against LTV
- AI agents and internal tools
Professional Services
Automate intake to invoice and make the firm's knowledge searchable, with approvals throughout.
- Intake and proposal automation
- Utilization and pipeline reporting
- AI speed-to-lead follow-up
- Knowledge assistants with sources
Legal Services
Document intelligence, intake automation and clean matter reporting, handled confidentially.
- Document classification and extraction
- Client intake automation
- Matter and revenue reporting
- Assistants grounded in your precedents
Healthcare
Operational reporting and careful automation for clinics and multi-site practices.
- Booking and utilization reporting
- Multi-site scorecards
- Payroll automation with approvals
- Patient acquisition ROI
A simple, low-risk way to get started
Three clear steps to working together, backed by commitments that keep the risk on us, not you.
- Step 1 We understand the problem and design the system We learn your goals, systems, and the questions you need answered.
- Step 2 We build it, and prove it works Tracking, dashboards, automation or AI, built to fit your business.
- Step 3 We deploy, monitor and keep improving it We keep improving it as your business grows and your questions change.
We remove the risk of getting started so the decision is easy. Here is our commitment to you:
- Free first consultationA practical working session about your data, workflows and AI opportunities, not a sales pitch. If we are not the right fit, we will say so.
- Clearly scoped first projectWe agree on the deliverable, timeline, and price up front. No open-ended retainer required to begin.
- You own everythingEvery pipeline, dashboard, workflow and agent we build is yours: your accounts, your code, documented, with no lock-in.
- No long-term contract to startBegin with one focused engagement. Continue only if the results earn it.